The main objective of SEO is to get a top website rank on search engine. It has been proven that the clicks on the website gets reduced when the website rank is down on search engines. Content should be written for visitors not web crawlers. If visitors finds the content more useful then web crawler will also like the content. With the help of SEO Training in Lahore, you will learn that content should be search engine friendly.
- Unique content: The content should be simple, unique and fresh. If any user enter a word on search engine, there will be numerous results about it on search engine. Therefore it is important to compose content in your own words which will make you stand out from the crowd. SEO Training in Lahore will teach how to compose search engine friendly content.
- Language: Compose content in the language which have an ability to grab attention of visitors. If a website is related to business, then content should be composed in easy and simple language. Complete knowledge of visitors is also important. If your content is not in good language, then it will not appeal visitors.
- Relevant: The content should be relevant to the business. Search engine also measures the content relevancy and prefers relevant content for ranking purpose. Also relevant keywords should be used. Irrelevant content and keywords will not help your website to get any traffic. With the help of SEO Training in Lahore, you will learn that content should be relevant to the keywords.
- Keywords: Complete and proper keyword research is required. Do not stuff the content with keywords. Keywords should be relevant to the niche and should be placed at the start of content too.
In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight also offers SEO Training from basics till advanced level. Visit ITHeight and get SEO Training in Lahore to get knowledge about tips for SEO-friendly content.
For online presence of a business, a website is required and to choose a domain name is one of the difficult tasks. With the help of domain, business can be launched properly if domain is chosen right. In Web Development Courses in Lahore, you will learn that it is essential to have a good domain name for a business as it defines the identity of your business online. The clients and users will check your domain name.
The purpose of domain name is to increase an online presence of a business with the help of website. There are numerous companies that provides the services of domain and hosting which are cheap and effective. For choosing the right domain name, it is important to be a domain name short, unique and easy to remember.
- It is easy to give a name to a brand which is good and short. Domain names that rhyme makes more interesting and easy to remember. Domain name must avoid funny spellings as it will not be helpful for your brand.
- Choose a domain name with a .com extension as it has become a commonly used extension than .net and .org. .com makes the brand to remember and easy to promote also. If .com is not available then .net or .org can be used or country based domain extension can also be used. In Web Development Courses in Lahore, you will learn to know about the importance of .com extension for branding purpose.
- Domain name must be relevant to your business, services or products. Keyword based domains are also good for brand as it will help in getting better website ranking on search engines. With the help of Web Development Courses in Lahore, you will also learn about keyword based domain names.
- The chosen domain name should not be similar with other website names if you both have same type of business and services. If domain names are similar then it will not be helpful for business promotion.
In Pakistan, ITHeight has been offering numerous IT Trainings in different cities. ITHeight offers Web Development Training which is without programming. Visit ITHeight and avail Web Development Courses in Lahore to understand the importance of domain name for brand.
Social media marketing has become one of the successful online marketing strategy these days. Now, every company has a marketing plan that includes social media marketing. With the help of Social Media Training in Lahore, you will learn that social media marketing is very cost-effective and has a capability to reach business’s presence globally also.
- Content: Content plays an important role in social media marketing campaign. Content should be composed in such a way that it has a capability to grab the attention of users therefore it is important to have an interesting content. In Social Media Training in Lahore, you will understand the importance of content for social media marketing purpose also.
- Networking: The best way to promote business is to have a strong social media presence. Interaction with other businesses and customers is important in social media marketing. For better networking, like, comment, share, re-tweet content provides the best value.
- Follow the right market: It is best to use the best and relevant sites for your business. Use Facebook, Twitter and LinkedIn social media platforms for brand promotion. In Social Media Training in Lahore, you will learn different social media platforms for your business.
- Post Schedule: By maintaining the posting schedule on social media sites will help to improve readership also. Fresh content always grabs the attention of users. So to keep the audience interested, quality content must be posted.
In Pakistan, ITHeight has been offering Social Media Marketing (SMM) Training from last few years. ITHeight offers quality Social Media Trainingin different cities of Pakistan. Visit ITHeight and avail Social Media Training in Lahore to understand the importance of social media marketing for business.
In SEO, Off-Page SEO i.e. link building is important. However the link building must be of high quality. There are different ways of creating backlinks and it has some faults too that every SEO expert has knowledge about it. SEO Training in Lahore will help web masters to avoid making mistakes while creating backlinks.
- Nofollow attribute: There are numerous websites that provides dofollow and nofollow links. There are numerous scams and one of the scam is that if you pay for your backlinks, that backlink will become no-follow and search engine will not consider it as a backlink as it is not natural backlink. Therefore, it is important to create backlinks with dofollow attributes only.
- No alt text: Image links is not a good way of creating backlinks. If there is a possibility to get a backlink through image links, then it must be created. However for images, alt text of the image link must be used by incorporating keywords. In SEO Training in Lahore, you will learn that alt text is really important for image linls.
- Irrelevant backlinks: Irrelevant backlinks are common mistakes made by SEO experts these days. While searching for the quality backlinks, it is important to focus on relevant websites.
- Low quality backlinks: The links created in low quality websites are not good for SEO purpose and this is the worst mistake to be made. It is important to check the reputation and domain authority of a website before creating a backlink else it will affect the ranking of your website. With the help of SEO Training in Lahore, you will learn that low quality backlinks are not good for SEO as it affects the website rank negatively.
ITHeight has been offering numerous IT trainings in different cities of Pakistan. ITHeight covers SEO from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to get knowledge about common link building mistakes.
For project management, different processes are required and important during each part of project cycle. Along with each processes, there are groups too which are known as process groups. In PMP Certification in Lahore, you will learn that in project cycle, there are different process groups which project team must have knowledge about.
- Initiating Process Group: It includes processes that help in explaining a new project, new phase and authorization. In initiating process, development of project charter, identification of stakeholders, definition of scope, commitment of initial resources etc.
- Planning Process Group: It covers the processes required for project planning. Processes such as definition of scope, goals and objectives of projects, how to start and complete the project etc. are the part of planning process group. Planning phase is vital and complex as it contains every task or process in detail. It includes the processes such as development of project management plan, requirements collection, work breakdown structure, define activities, schedule development, create quality plan, budget and cost planning, risk planning and management etc.
- Executing Process Group: It includes the processes that help in completing a project within time and budget. It includes the project execution, project team acquirement, development and management of project team, assessment of quality assurance etc. PMP Certification in Lahore will help project managers to understand more about execution process group.
- Monitoring and Controlling Process Group: It includes the processes that helps in monitor that how project is being carried out. It helps in pointing out the corrections in order to make the things right and in flow. This process group actually monitors and control project work, control scope, costs, perform quality control, monitor and control risks etc.
- Closing Process Group: It includes the processes that helps in completing the project successfully. This process group has the processes such as reviews, formal acceptance of project outcome, reports, documentation on project and its outcome, data on project processes etc. PMP Certification in Lahore covers closing process group in detail as it is one of the most essential and important process group for every project.
In Pakistan, ITHeight has been offering PMP Training from last few years. ITHeight is the recognized institute of PMI USA. Visit ITHeight and avail PMP Certification in Lahore to get knowledge about project management process groups.