Role of Backlinks in SEO

Backlinks are the links which links to your website but created in other websites. If you want your website to get organic traffic then SEO techniques are required to implement in which backlinks are the most important technique. In SEO Training in Lahore, you will learn that search engines such as Google measures backlinks that how powerful and how many high authority sites are linking to your website.

The higher the domain authority of a website linking to you, the better your website rank on search engine will be. Most of the SEO experts creates irrelevant backlinks in other websites which leads to penalize their websites by search engines. Search engines can easily identify the irrelevancy of backlinks and gives a low rank to a website. In SEO Training in Lahore, you will learn that the best way to increase the website rank is to compose quality content. The other way is to create backlinks in high authority websites.

Article writing and submission sites have a power backlink and high domain authority as well. If content of article is good then it will be helpful in creating backlink. Posting few articles per week is good for SEO and will also be helpful in increasing backlinks faster. SEO Training in Lahore also covers article writing and submission as an Off-Page SEO technique. Article submission is also one of the best ways of generating huge website traffic. If you want to increase website rank and domain authority, then it is important to create quality backlinks.

In Pakistan, ITHeight has been offering SEO Training from last few years and covers advanced SEO tools, tips and techniques. ITHeight also covers Off-Page SEO techniques. Visit ITHeight and avail SEO Training in Lahore to understand the role of backlinks in SEO.


Tips To Promote Facebook Business Page

Facebook is a social media platform that can be used for communication for both individuals and business purpose. Facebook is the best social media channel that helps in promote business and increase social media presence. Social Media Marketing Training in Lahore covers Facebook in detail from basics till advanced level.

  • Quality content: Post blogs, articles or quotes that contains quality content and have an ability to attract readers globally and also to convert visitors into potential clients. If post on Facebook is informative and useful then it will encourage people to interact with you and as a result, clientele will be increased.
  • Promote page: If you want to promote business in the best way, so the best way is to create a Facebook Business Page. ¬†After creating a page, promote your page among audience. In Social Media Marketing Training in Lahore, you will also learn the tips to promote Facebook business page.
  • Profile picture: To promote a business over Facebook, use a relevant and interesting profile picture according to business needs. Use business logo as a profile picture as it will help you to get more exposure.
  • Page Analysis: Page performance can be improved if analysis is done by measuring the performance and interaction with followers. It helps to understand the further demand and planning new strategies. With the help of Social Media Marketing Training in Lahore, you will also learn to analyze the page performance.
  • Reply to the comments: If you want to attract customers to your Facebook page for page promotion purpose, then your social media presence should be strong by staying active. You must reply to the comment posted by other people so that it can develop trust between you and customers.

Social media marketing has become one of the best and popular marketing technique these days as every company is using it for business, services or products promotion purpose. In Pakistan, ITHeight has been offering Social Media Marketing (SMM) Training from last few years and it also covers Facebook in detail. Visit ITHeight and avail Social Media Marketing Training in Lahore to learn more about tips to promote Facebook Business Page.

Essential Principles of Project Management

There are numerous disciplines and among those disciplines, project management is one of the disciplines having its own fundamental principles that are applicable and valid for every type of projects. In PMP Certification in Lahore, project manager will learn all the principles of project management which are essential to learn.

  • A project management must complete the three conditions. 1) It must complete all the project goals and objectives within the given time-frame. 2) The project must be completed within the budget. 3) The quality of project and its outcome must be high that it satisfies the client. PMP Certification in Lahore will help project managers to learn about the conditions which are important to complete.
  • Planning is important task to do. A detailed plan is important to manage a project professionally and successfully. A project manager must update the plan whenever the changes are done in the processes.
  • For the completion of project, it is important that a project manager must be given balanced authority. A project manager having many responsibilities or less, in both cases, it will affect the outcome of project. Therefore, it is important to have balanced responsibilities for project manager.
  • Communication plays a vital role in project management. A project manager and project team members must be fully aware of the final outcome which is only possible with the effective and good communication. In PMP Certification in Lahore, project manager will also learn about communication skills to improve.
  • Successful project management is only possible with the best project team members and staff. The project manager should choose his team members wisely according to the tasks and processes of project. It is a duty of project manager to create an environment where team members can have the training and tools easily.

ITHeight has been offering PMP Training in Pakistan from last few years. ITHeight is also one of the recognized institutes of PMI USA. Visit ITHeight and avail PMP Certification in Lahore to learn about the principles of project management.

Why Sitemap is Important in SEO

A sitemap is a file of a website that contains the links of the web pages of a website that help a website to get a better rank on search engines. In SEO Training in Lahore, you will understand that the objective of SEO is to increase website traffic. However, the website with sitemap.xml file ranks better than those websites having no sitemap.xml. Therefore, it is important for a website owner to create an effective sitemap of website as it helps in increase website traffic as well as rank on search engines.

In SEO Training in Lahore, you will understand that with the help of sitemap.xml file, pages of a website gets more visible when it informs search engines that a website with its web pages are available for public visibility. A web crawler won’t be able to index a website without sitemap as sitemap tells a search engine that where are the web pages of a website are located and how to access, crawl and index theme.

Each web page has its own keywords and content when sitemap.xml is used to direct web crawlers to the specific web pages. Therefore, website with sitemap.xml is better than those websites that have no xml file. Whenever a user enters a query in search engine, the websites with sitemaps will be on the top of search engines, as a result, the website will get a huge flow of traffic as well.

A sitemap can help in linking your web pages together. Once the web pages are indexed, it will help in ranking web pages using different keywords. It is important to know that sitemap.xml is usually created for search engines for indexing purpose. In SEO Training in Lahore, you will also learn that the users cannot understand sitemap.xml until the user has knowledge about xml files.

ITHeight has become one of the best SEO Training Institute in Lahore that offers quality and job-oriented SEO Training. SEO Training at ITHeight covers the advanced level of SEO tools, tips, tricks and techniques. Visit ITHeight and get SEO Training in Lahore and understand the importance of sitemap in SEO.

Best Features of Zend Framework

Nowadays, it has become impossible to promote business, services or products without having a fully functional website on internet. Nearly 90% of the work are usually done on internet therefore it is important to have a website and brand awareness must be done among audience. In PHP Training in Lahore, you will learn that for the development of website, it is important to utilize PHP, a programming language that fulfills all the requirements of users in the best way. There are numerous frameworks of PHP but Zend framework has been considered the best frameworks that provides flexibility also.

  • Latest Features: Zend framework has numerous latest features such as best in class web solutions, syndication and other features that web developers need. Zend framework is a framework that has its own copyrights. It has dynamic features and are helpful in yielding the best results. PHP Training in Lahore will teach the Zend framework from basics till advanced level including new features.
  • Best To Solve Technical Issues: Zend framework is simpe to use and provides the best solutions to technical issues in such a way that business can be more focused on those areas which requires more improvement. Zend has MVC designs and source codes that can be used for small edits. Zend framework has an ability to fix the bugs effectively.
  • Budget Friendly: Zend framework is really flexible and manageable. It offers the solutions which is within the budget and designs an unique website and completes the web development within the given time-framework. Zend framework is open source therefore its solutions are fully functional. With the help of PHP Training in Lahore, you will learn that Zend framework is very budget friendly framework.

ITHeight has been offering PHP Training in different cities of Pakistan from last few years and it covers from scratch till advanced level. ITHeight covers numerous frameworks in PHP Training including Zend framework. Visit ITHeight and avail PHP Training in Lahore to learn more about the features of Zend framework.